Accor Hospitality, the leading European hotel group, having established itself as a leader in economy and midscale hotels and a major player in the luxury segment globally, aims to reach an ambitious target of 90 hotels opened by 2011 in the Middle East.
“The Middle East is a booming market and offers great opportunities which we are capitalizing on. Our expansion plans for the region are moving at a rapid pace with prominent partners as we are developing our extensive brands portfolio in strategic prime locations,” said Christophe Landais, Managing Director, Accor Hospitality Middle East.
As leading developer of all hotel market segments, from budget to upscale, Accor Hospitality continues to expand its regional portfolio of four brands – Sofitel Luxury Hotels, Mercure, Novotel and Ibis. Accor Hospitality soon plans to introduce two new brands in the region – Pullman, chain of upscale non standardized hotels and Suitehotel, their latest midscale brand that offers a new way of personalized hotel living.
Accor Hospitality took its first decisive step in the region in 2003 with the Novotel & Ibis -Dubai World Trade Centre (DWTC). Both hotels currently hold some of the highest occupancy rates in the city. To further meet the business needs of the area, Accor Hospitality recently signed an agreement with DWTC in which Accor Hospitality will manage a new Ibis Hotel within Dubai Trade Centre District (DTCD). The hotel will consist of 588 rooms to further accommodate business and leisure travelers to Dubai.
In the UAE, Accor Hospitality currently has seven existing hotels and look to strengthen its position in the emirate with the upcoming Sofitel Jumeirah Beach (2009) and Novotel & Ibis Deira City Centre (2008).
Accor Hospitality recently broke new ground with the signing of its first hotel in Muscat, Sofitel Muscat Resort and Spa, and the opening of its first Ibis in Kuwait, the Ibis Salmiya. The new Sofitel Muscat Resort and Spa, which is scheduled to open in 2011, will hold 236 rooms with a list of luxurious facilities. The hotel will conveniently be located on the beach near the Muscat diplomatic area.
In Kuwait, Ibis Salmiya opened its doors on March 18th and ended the month with an occupancy ratio of over 72%. With such a success within the first month, Accor Hospitality has demonstrated there was a demand for internationally branded economy lodging in Kuwait.
Landais added, “Accor Hospitality Middle East has been striving to meet the regional hotel market demand through its Novotel and Ibis brands gaining recognition and credibility in successfully meeting both end users and investors’ expectations’’.
Accor Hospitality is currently gearing up for the Arabian Hotel Investment Conference (AHIC), in which they are sponsors and the Arabian Travel Market (ATM). Being the only French group to take part in the highly respected AHIC, Accor Hospitality holds responsibilty for paving the way for other French brands in the region.
Since both events are significant to Accor Hospitality, Landais also added, “AHIC and ATM are both prestigious events and are highly looked upon globally. AHIC is a great opportunity for Accor Hospitality to portray itself as the one-stop-shop global hotel group and network with potential hotel investors. ATM is the yearly occasion to showcase in one place our hotel brands portfolio ranging from economy hotels to luxury properties to the hotel trade, distributors and partners”
Since ATM last year, Accor Hospitality has signed a total of eleven hotels in the UAE (7), Kuwait (1), Pakistan (1) and Oman (2) and KSA (5) making it one of the most dynamic hotel groups in terms of development.
Besides creating value for its investors, Accor Hospitality develops and reinforces its Corporate Sponsorship actions in every country where it operates. To reflect on its strong social commitment, Accor Hospitality has a dedicated ‘Solidarity Day’ in which employees from all over the globe participate in contributing to a social cause. Recently members of Accor Hospitality Middle East visited the Dubai Centre for Special Needs where they made a significant donation.
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees.
It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre.
- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.
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