During the largest international trade fair for beauty products, "Beauty world" Middle East, Masrouji Group (M.E.), The region's leading import and distribution network headquartered in Palestine, and sole agent of world class paramount brands, showcased its premium line of ALFAPARF hair care professional products and T.e.N™, the ultimate novelty of internationally renowned professional cosmetics, on May 18th -20th at the Dubai International Convention & Exhibition Centre.
The first and third day of the event featured catwalks, and video presentations demonstrating the exquisitely remarkable "Parallel Universe Collection" cut, styled and coloured by ALFAPARF Milano hairdressing team, whereas the second day of the exhibition included free interactive sessions with the visitors such as free hairstyles and trendiest cuts, bringing the genuine art of hairstyling to life.
Furthermore, the T.e.N™ team of professional cosmetologists showcased the manifestation of the brand's exclusive union of technological factors and impeccable natural principles through the display of various avant-garde treatments and methods including hydro nourishing method, rebalancing method, lifting method, purifying method, calming method, anti-aging method, instant performance eyes & lips method, and many more face and body care solutions.
"We are very delighted to take part in one of the world's foremost exhibitions, whereby we managed to standout as the Middle East's leading distribution network, nurturing the region with highest quality of truly Italian products delivered straight from Milan, the global capital of the latest in refined beauty perfection," stated Haytham Masrouji, CEO, Masrouji Group.
Starting off as a drugstore in 1959, Masrouji Group survived the Israel occupation through becoming the first company in Palestine to start direct imports, with diversified business activities in pharmaceuticals and hospitals along with FMCGs. Moreover, and inline with its pioneer practice of business, the Masrouji Group was the first company in Palestine to be awarded the ISO-9002 as a testimony of its ongoing unmatched success. Masrouji Group employs over 100 employees running over 2500 accounts in Palestine and a network of distributors across the Middle East.
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