20 May 2008

U.A.E. youth sets sight on refreshed Ford Focus

The new and refreshed 2008 Ford Focus arrives in the UAE capturing the sight of the local youth with its sleek and all-new looks. The refreshed Focus features Ford's latest kinetic design approach which signals the new design direction from Ford of Europe. The new model also features a rich array of standard equipment such as ABS, front airbags for both driver and passenger, Intelligent Protection System, halogen headlamps, Ford's latest Capless Refueling System, emergency brake warning lights, single-CD player with 6 speakers, a choice of 15- and 16-inch wheels and two Duratec engines: 1.6-litre (100 net hp) and 2.0-litre (145 net hp), coupled with the Durashift 4-speed automatic or 5-speed manual transmissions.

Options include: The Ford Power Button; Advanced Front Lighting System; Bi-Xenon HID headlamps with LED; Rear Parking Aid; Power sliding Sunroof; Power folding side mirrors; side curtain airbags (standard on Titanium); ABS+ESP with Traction Assist (standard on Titanium); Mechanical brake assist; tyre deflection detection system (standard on Titanium).

The new 2008 Focus is available in 3-door and 5-door hatchback, 4-door sedan and 5-door wagon body styles, and offers 5 trim levels: the entry-level Ambiente, the well-equipped Trend, the Sport (featuring a special sport suspension), the higher spec Ghia as well as the high tech Titanium.

Customers who want to experience the 08 Focus can sign up for a test drive and get a chance to enter into a draw to win the latest offering from Ford and Al Tayer Motors in Dubai and Premier Motors in Abu Dhabi and Al Ain.

The new 08 Focus is currently displayed in the Virgin Megastore (Mall of the Emirates), Virgin Megastore (Deira City Centre), Ibn Batuta Mall and Abu Dhabi Mall.

About Ford Motor Company


Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, United States, manufactures or distributes automobiles in 200 markets across six continents. With about 230,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/

Ford Motor Company’s history in the Middle East goes back to nearly 60 years. The company’s local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit http://www.me.ford.com/

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered nearly USD700,000 in grants to about 90 Middle Eastern environmental projects since 2000. For more information, please visit http://www.ford-environmentalgrants.com/

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