Taking on a new attitude, Giordano launches its latest summer collection, City Energy, inspired by performance clothing and made with functional fabrics. The season’s casual wear combines light weight and UV protected fabrics with bold colours and ergonomic shapes to create trendy summer casual wear. Ishwar Chugani, Executive Director of Giordano, said: “During summer, the high temperatures of the UAE dictate what people wear. Why should a person have to compromise fashion for function? This collection strikes a balance between the two and fashions a fresh new line of performance driven casual apparel so that our customers can wear the latest trends and continue to enjoy an active lifestyle.”
Giordano’s City Energy collection draws inspiration from luxury sports and translates the same essence into casual wear. The focus is on technology driven fabrics that protect, keep dry, do not stain or wrinkle ensuring the customer comfort even in the heat. The use of bold colours such as eclipse blue, ruby red, royal blue and banana yellow bring the collection to life.
Women can select from a wide variety of shapes in women’s tops that include trendy slim long tees with delicate feminine prints. As for the men, the collection has a range of vibrant sporty striped and cut-and-sew tees with artistic graphics inspired by word art and sports that voice bold messages.
City Energy sports a collection of pants and shorts of all styles, shapes and lengths with special attention to functional detail. Men and women can also select from the season’s jackets that comprise of sporty fitted zipped jackets with cut and sew colour block details, available in a multitude of lengths.
“Technology has allowed us to take apparel to the next level. We have paid careful attention to detail and fabric to produce some of the most exciting pieces in the Giordano range. We believe that the City Energy collection is perfect for the urban-trendy individual who is bursting with energy,” concluded Chugani.
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