31 August 2008

du and Lammtara present FREEJ Season 3

du, the UAE's integrated telecom operator and Lammtara have announced the launch of the third season of FREEJ, the Middle East's first 3D animated and multi-award winning TV series. The launch coincided with the release of the FREEJ Season 2 DVD with English subtitles. FREEJ Season 3 will have a sharper focus on culture and feature exciting guest character appearances. It will continue to have the popular character 'Abood', introduced in Season 2 (2007).

Launching FREEJ Season 3, Hala Badri, EVP Corporate Communications, du, said: "Our association with FREEJ is now into its third year and it is an initiative close to our heart. It has creatively portrayed Arabian culture and heritage to people in the region and succeeded in its efforts to connect with young people. We wish FREEJ Season 3 even greater success."

Mohammed Saeed Harib, the creator of FREEJ, said: "It gives me great pride to see FREEJ grow in popularity with every passing year. With the strong commitment of a partner like du, I look forward to achieving new milestones this year. I continue to look forward to the continued support and feedback from viewers of FREEJ to make it even more entertaining and educational."

du customers can also view FREEJ mobisodes (episodes customized for mobiles) and download FREEJ mobile content which includes ringtones and wallpapers through the mobile TV section on the du portal "MyWorld".

Freej is sponsored by du in association with JBM, Al Arabiya FM, Emarat Al Youm Newspaper, and Mohammed Bin Rashid Establishment for Young Business Leaders, Dubai Media City and exclusively aired on Dubai TV and Sama Dubai TV.

What is FREEJ?

Brainchild of UAE national Mohammed Saeed Harib and supported by du, FREEJ is the name of the Middle East's first 3D animated series that debuted on UAE television in 2006. FREEJ is the tale of four old national women living in a secluded neighbourhood in modern day Dubai. The show's main characters - Um Saeed, Um Saloom, Um Allawi and Um Khammas - try to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom creates new social issues every day that they have to tackle in their own simple way. For those four old women, there is no issue too hard to crack with a good cup of coffee at Um Saeed's house. A new character Abood' was introduced in FREEJ Season 2 (2007).

FREEJ has seen unprecedented success and popularity since its debut. It was voted the number one Arabic TV show in both 2006 and 2007 and is the first UAE TV show to be broadcast on an English TV channel – Dubai One. It is also offered by du as 'Mobisodes' on Mobile TV and is the first ever UAE TV series to be available on flights operated by Emirates Airlines, Etihad Airways and Qatar Airways. More than 20,000 DVDs of FREEJ Season One have been sold in 11 countries and by the end of 2008 'FREEJ' is expected to have over 200 product lines.

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