24 September 2008

Irresistible new collection from Mothercare

Mothercare’s new collections for babies and children are irresistible and endearing. This season’s collections also have something to suit every parent, combining different styles, patterns, fabrics and colours including some great maternity pieces, and all the essentials; from pushchairs and car seats to highchairs and cribs, at great value for money.

Babies and Children

Powder pinks, baby blues enhanced with delicate detail, super-soft snowsuits and hats are simply irresistible for both baby boys and baby girls up to the age of 12 months.

For children up to the age of three, the Special Collection includes buttoned knits and stripy styles in smart browns and greys for baby boys, while the girls will be gorgeous in rich golds and creams with floral designs.

For boys aged one to eight, beiges, browns and autumnal oranges create a trendy style with shirts, cable knits and tank tops. There are also bright blue collection with bursts of reds and hints of yellow, while waistcoats and skinny ties will keep any young lad looking super-cool.

As for girls aged one to eight years, classic elegance comes in the form of traditional tartans, rich reds, warm soft velvet and polka dot knitwear, such as a ruffle jumper or a beautiful red dress coat. For the angelic look there are soft silks and satins in coffee, cream and gold, coupled with delicate floral embroidery.

There are also a wide range of fabulous winter dress-ups. Snowman, Santa Claus, a Christmas pudding and a reindeer are just some of the wonderful costumes available for children aged up to two years.

Expectant mums and parents

For expectant mums, the simple yet elegant black dresses and jewelled tops offer a classic look, while the new military-style coat is a must have this season. Brighten up an autumnal day with the forties inspired collection; the striking jade colour can be worn with jeans or smart black trousers for any occasion.

Parents can pamper their new arrivals with Mothercare’s new Natural Softie range. Offered as a gift set or sold separately, there is a top-to-toe wash, massage lotion and some nappy balm, all containing organic extracts.

Mothercare offers a sleek looking selection of travel systems which include features such as reflective trimmed strollers, and modern pushchairs that convert from forward to rearward facing in no time with minimal effort.

Bedding and Bedroom Accessories

The new ‘Please Look After Me’ range includes bedding and bedroom accessories such as rugs and curtain ties, plus a selection of soft toys, gifts and other baby must haves. From canvases to photo frames, a laundry bag to teddies, this range has it all.

Boys will be boys with Mothercare’s fabulous selection of car-themed bedding and accessories that are guaranteed to liven up any bedroom, such as the NeeNah duvet set and the racetrack rug.

For girls, bedding and bedroom accessories adorned with bows and frills in gorgeous soft pinks and greens are complimented by whitewash furniture – perfect for any little girl’s bedroom.

For the perfect gift to mark the occasion of the baby’s arrival, there are special silver keepsakes classic in style, and photo frames, cushions and pretty hangers.

The new collection is available in Mothercare’s 104 stores across the Middle East. It is one of the more than 40 global retail brands operated by M.H. Alshaya Co. in the region.

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